Apple: Epic's Fornite Move Was "Part Of A Marketing Campaign"
The saga continues. In the latest episode of the legal sparring between Epic Games and Apple over Fortnite's presence -- or lack thereof -- on the App Store, Apple has filed an opposition in which it claims that Epic's actions were "part of a marketing campaign designed to reinvigorate interest in Fortnite."
The brief can be viewed in full here. It counters Epic's earlier claim that "Apple is a monopolist" by showing that Fortnite is still available on other platforms -- a point expressly made by Epic when it told players that the "party continues" on those platforms.
Apple also contends that Fortnite's presence has been boosted by the suit, and its corresponding media coverage, thus countering Epic's claim that it has suffered irreparable damages from the ban. The brief offers the note that "According to Epic's CEO, only 20% of Fortnite users have accessed the game exclusively on Apple devices; and among active users, only 10% play through iOS."
The essence of Apple's brief is that Epic's problems are of its own making, saying that Epic willfully broke the terms of the App Store's agreement "is holding its own customers hostage to gain leverage in a business dispute." Apple contends that granting Epic's injunction and forcing Fortnite back onto the App Store would "severely damage the public interest" by requiring Apple "to continue to deal with a party that is violating the rules."
It's still a big mess, and we'll probably see more shots fired before the Sept. 28 deadline for the injunction. We'll keep you updated on any more maneuvers, by either side, until that date -- and probably after, because no matter how a judge rules, someone's going to be very upset and looking to continue the fight.
About the Author
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
You May Enjoy
Bioware Is Hiring And Some Of The Listings Could Be For The Next SWTOR
There are several listing for multiple potential games.By QuintLyn Bowers - 1 week ago
Lord Of The Rings Online's Update 33.0.4 Rolls Out Season Two Rewards And Class Changes
Including a few localization improvements for German and French UIs.By Anthony Jones - 1 week ago
EA’s Apex Legends Surpasses $2 Billion Milestone And Holds High Hopes For Apex Legends Mobile
While some companies are dealing with lawsuit after lawsuit, EA seems to be flourishing.By Aspen Pash - 2 weeks ago
Saber Interactive Fixes Annoying Cancel Animation Exploit With 1.0.5 Update For Evil Dead: The Game
Cheaters gonna cheat, but they got them this time.By Anthony Jones - 12 hours ago
💣 Feature | Everything You Need To Know About Genshin's Phantom Like-Hydro Character, Yelan
She is a mysterious person who claims to work for the Ministry of Civil Affairs, but what is her real secret?By Aspen Pash - 1 day ago
Gothic Pirate Singer Aurelio Voltaire Stars In Skullpunch Island Update In Adventure Quest 3D
There's a level cap increase and monster drop cosmetics available now.By Anthony Jones - 1 day ago