Apple: Epic's Fornite Move Was "Part Of A Marketing Campaign"

Jason Winter
By Jason Winter, News Editor
Share:

The saga continues. In the latest episode of the legal sparring between Epic Games and Apple over Fortnite's presence -- or lack thereof -- on the App Store, Apple has filed an opposition in which it claims that Epic's actions were "part of a marketing campaign designed to reinvigorate interest in Fortnite."

The brief can be viewed in full here. It counters Epic's earlier claim that "Apple is a monopolist" by showing that Fortnite is still available on other platforms -- a point expressly made by Epic when it told players that the "party continues" on those platforms.

Apple also contends that Fortnite's presence has been boosted by the suit, and its corresponding media coverage, thus countering Epic's claim that it has suffered irreparable damages from the ban. The brief offers the note that "According to Epic's CEO, only 20% of Fortnite users have accessed the game exclusively on Apple devices; and among active users, only 10% play through iOS."

The essence of Apple's brief is that Epic's problems are of its own making, saying that Epic willfully broke the terms of the App Store's agreement "is holding its own customers hostage to gain leverage in a business dispute." Apple contends that granting Epic's injunction and forcing Fortnite back onto the App Store would "severely damage the public interest" by requiring Apple "to continue to deal with a party that is violating the rules."

It's still a big mess, and we'll probably see more shots fired before the Sept. 28 deadline for the injunction. We'll keep you updated on any more maneuvers, by either side, until that date -- and probably after, because no matter how a judge rules, someone's going to be very upset and looking to continue the fight.

Share:
Got a news tip? Contact us directly here!

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (2)

Brandon 2 years ago
Apple is Greedier Than Microsoft. Plain and Simple. You Can get a PC or Laptop with Windows on them for Far less than Apple.

rickshaw 2 years ago
Apples like Trump.= .

..sorry there are no words created yet that would be not made into some other reason of disbelieve in the correction of justices that make the right appropriately laid words that would make any sense of something that is so simple and yet is not apart of an explanation to the fact.
so no comment. lol..


Read Next

Magic: Legends Offers A Look At Gavony Environment Art

Magic: Legends Offers A Look At Gavony Environment Art

On Magic: Legends' Plane of Innistrad sits Gavony, a dark and brooding province, and the subject of today's dev blog on environment art.

By QuintLyn Bowers - 2 years ago

You May Enjoy

The Day Before Delayed And Steam Blocked After A Mysterious "Private Individual" Registered The Game's Trademark

The Day Before Delayed And Steam Blocked After A Mysterious "Private Individual" Registered The Game's Trademark

This throws a wrench into Fntastic's plans to release raw footage announced for this month.

By Anthony Jones - 4 days ago
NCSoft Announces Final Internal Test For Throne And Liberty, Lucky Participants To Receive Free RTX 3060

NCSoft Announces Final Internal Test For Throne And Liberty, Lucky Participants To Receive Free RTX 3060

Nothing is stopping you from applying, but unless you can get to or live in South Korea, you likely won't be picked as the test is in-person.

By Michael Byrne - 4 days ago
Fallout 76 Announces Removal Of Illegal Weapons Mods

Fallout 76 Announces Removal Of Illegal Weapons Mods

Some folks are about to be very unhappy.

By QuintLyn Bowers - 5 days ago
Apex Legends Rings In The Chinese New Year With The Celestial Sunrise Collection

Apex Legends Rings In The Chinese New Year With The Celestial Sunrise Collection

Players can start collecting the limited-time Legendary skins today!

By Aspen Pash - 5 days ago
CWA Withdraws Request For Unionization Vote At Proletariat; Blames CEO's "Confrontational Tactics" Causing Unfair Election

CWA Withdraws Request For Unionization Vote At Proletariat; Blames CEO's "Confrontational Tactics" Causing Unfair Election

A dicey situation just got worse for Proletariat workers.

By Anthony Jones - 5 days ago