Apple: Epic's Fornite Move Was "Part Of A Marketing Campaign"

Jason Winter
By Jason Winter, News Editor September 16, 2020
Share:

The saga continues. In the latest episode of the legal sparring between Epic Games and Apple over Fortnite's presence -- or lack thereof -- on the App Store, Apple has filed an opposition in which it claims that Epic's actions were "part of a marketing campaign designed to reinvigorate interest in Fortnite."

The brief can be viewed in full here. It counters Epic's earlier claim that "Apple is a monopolist" by showing that Fortnite is still available on other platforms -- a point expressly made by Epic when it told players that the "party continues" on those platforms.

Apple also contends that Fortnite's presence has been boosted by the suit, and its corresponding media coverage, thus countering Epic's claim that it has suffered irreparable damages from the ban. The brief offers the note that "According to Epic's CEO, only 20% of Fortnite users have accessed the game exclusively on Apple devices; and among active users, only 10% play through iOS."

The essence of Apple's brief is that Epic's problems are of its own making, saying that Epic willfully broke the terms of the App Store's agreement "is holding its own customers hostage to gain leverage in a business dispute." Apple contends that granting Epic's injunction and forcing Fortnite back onto the App Store would "severely damage the public interest" by requiring Apple "to continue to deal with a party that is violating the rules."

It's still a big mess, and we'll probably see more shots fired before the Sept. 28 deadline for the injunction. We'll keep you updated on any more maneuvers, by either side, until that date -- and probably after, because no matter how a judge rules, someone's going to be very upset and looking to continue the fight.

Share:
Got a news tip? Contact us directly here!

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (2)

Brandon 1 year ago
Apple is Greedier Than Microsoft. Plain and Simple. You Can get a PC or Laptop with Windows on them for Far less than Apple.

rickshaw 1 year ago
Apples like Trump.= .

..sorry there are no words created yet that would be not made into some other reason of disbelieve in the correction of justices that make the right appropriately laid words that would make any sense of something that is so simple and yet is not apart of an explanation to the fact.
so no comment. lol..


You May Enjoy

Blizzard Removing Suggestive Jokes From World Of Warcraft While Players Remove Themselves

Blizzard Removing Suggestive Jokes From World Of Warcraft While Players Remove Themselves

The two things aren’t exactly related, but things are definitely tumultuous in WoW right now.

By QuintLyn Bowers - 1 week ago
Book Of Travels, A “Tiny Multiplayer Online RPG,” To Launch October 11

Book Of Travels, A “Tiny Multiplayer Online RPG,” To Launch October 11

The game from Swedish developer Might and Delight makes meeting other players special.

By QuintLyn Bowers - 3 hours ago
New Beta For Turn-based RPG Broken Ranks Kicks Off Today

New Beta For Turn-based RPG Broken Ranks Kicks Off Today

Multiplayer questing is still iffy, but at least you can play as a female character now.

By Jason Winter - 1 week ago
Star Citizen Dinged By UK Advertising Regulator

Star Citizen Dinged By UK Advertising Regulator

Concept ship ad copy "could have been made clearer"

By Jason Winter - 2 weeks ago
New Dauntless Behemoth Is A "Mechanized, Avian Monstrosity" Phaelanx

New Dauntless Behemoth Is A "Mechanized, Avian Monstrosity" Phaelanx

Today's update also has a new omnicell that reduces ability cooldowns.

By Jason Winter - 2 weeks ago
Vampire Survival Game V Rising Gets First Gameplay Trailer

Vampire Survival Game V Rising Gets First Gameplay Trailer

Sink your teeth into it.

By Jason Winter - 1 week ago
See More
Live Giveaways