EA Experiments With FIFA Packs That Show You Their Contents Before You Buy
A new kind of pack for Electronic Arts' behemoth FIFA Ultimate Team will now allow you to "preview" their contents before you buy. There are a few caveats attached to these Preview Packs, especially as pertains to limited-time or limited-quantity offerings, but the basic gist of it is that you can see what your next pack will have before you buy it. You can then purchase that pack or wait a period of time (about 24 hours) before the contents are reset and you can check out the next pack.
EA announced Preview Packs as being part of its "Festival of FUTball" celebration, which runs into July. It's hard to see it as anything more than a short-term test of the method, to see if it proves popular enough to be implemented on a permanent basis. Theoretically, it would allow EA to skirt regulations that several countries have put in place against the sale of "random" loot boxes. If you can see what you're getting, it's not really "random," then, is it?
We've pondered that question before, notably when Valve tried it with Dota 2 and with CS:GO. We're still not sure that it will really do anything to curb anyone's unhealthy gambling impulses, since someone who really wants that rare pull and wants it now will still keep buying until they get it.
As one of -- if not the -- biggest player in the loot box/pack world, EA finally bending the knee to pressure from outside groups, however slightly or temporarily, is a big deal. If this initiative produces the results EA wants, then it could lead to other companies seeing it as the default way to implement "random" loot boxes. Don't be surprised if we see future games (Path of Exile 2? Overwatch 2?) taking a similar approach.
About the Author
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
You May Enjoy
Epic Appeals Result Of Court Case Versus Apple
Tim Sweeney says judge's ruling "isn't a win for developers or consumers."By Jason Winter - 4 days ago
Scavengers New Season Introduces Game’s First Playable Character Since Launch
Explore the wasteland with Rin, a lady with a love for explode-y things.By QuintLyn Bowers - 1 week ago
Sega Bans (Or Severely Punishes) Over 1600 Phantasy Star Online 2: New Genesis Account For Toxic Behavior
The NGS team confirms they will continue to punish toxic players.By QuintLyn Bowers - 1 week ago
Rainbow 6 Extraction Puts You In The Battle Against Earth's Greatest Threat Ever
MIA mechanic has you extracting operators you lost on the last mission.By Jason Winter - 1 week ago
New Dauntless Behemoth Is A "Mechanized, Avian Monstrosity" Phaelanx
Today's update also has a new omnicell that reduces ability cooldowns.By Jason Winter - 1 week ago
Rob Blackwood's Vault In Warface's Heist Update For PlayStation And Xbox
Switch update coming "soon."By Jason Winter - 1 week ago