EA Experiments With FIFA Packs That Show You Their Contents Before You Buy

Jason Winter
By Jason Winter, News Editor June 18, 2021
Share:

A new kind of pack for Electronic Arts' behemoth FIFA Ultimate Team will now allow you to "preview" their contents before you buy. There are a few caveats attached to these Preview Packs, especially as pertains to limited-time or limited-quantity offerings, but the basic gist of it is that you can see what your next pack will have before you buy it. You can then purchase that pack or wait a period of time (about 24 hours) before the contents are reset and you can check out the next pack.

EA announced Preview Packs as being part of its "Festival of FUTball" celebration, which runs into July. It's hard to see it as anything more than a short-term test of the method, to see if it proves popular enough to be implemented on a permanent basis. Theoretically, it would allow EA to skirt regulations that several countries have put in place against the sale of "random" loot boxes. If you can see what you're getting, it's not really "random," then, is it?

We've pondered that question before, notably when Valve tried it with Dota 2 and with CS:GO. We're still not sure that it will really do anything to curb anyone's unhealthy gambling impulses, since someone who really wants that rare pull and wants it now will still keep buying until they get it.

As one of -- if not the -- biggest player in the loot box/pack world, EA finally bending the knee to pressure from outside groups, however slightly or temporarily, is a big deal. If this initiative produces the results EA wants, then it could lead to other companies seeing it as the default way to implement "random" loot boxes. Don't be surprised if we see future games (Path of Exile 2? Overwatch 2?) taking a similar approach.

Share:
Got a news tip? Contact us directly here!

In this article: Electronic Arts, FIFA, Loot Boxes.

About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (0)


You May Enjoy

Is Microsoft Buying Activision Blizzard A Good Thing? - MMO Thoughts

Is Microsoft Buying Activision Blizzard A Good Thing? - MMO Thoughts

There are a lot of questions and not a lot of answers...yet.

By Michael Byrne - 2 days ago
WoW Classic Getting Two Burning Crusade Raids Later This Month

WoW Classic Getting Two Burning Crusade Raids Later This Month

The Battle for Mount Hyjal and The Black Temple arrive on January 27.

By Jason Winter - 1 week ago
Call Of Duty Developers Delay New Season By Almost 2 Weeks

Call Of Duty Developers Delay New Season By Almost 2 Weeks

This delay is for both Vanguard and Warzone.

By QuintLyn Bowers - 1 day ago
Want A Better Framerate in PSO2: New Genesis? You're Going To Need An Nvidia Card For That

Want A Better Framerate in PSO2: New Genesis? You're Going To Need An Nvidia Card For That

Phantasy Star Online 2: New Genesis's Next Update Adds Nvidia DLSS Support

By QuintLyn Bowers - 2 weeks ago
WoW Classic Game Producer Addresses Player Concern Over Server Balance, No Action Yet Planned

WoW Classic Game Producer Addresses Player Concern Over Server Balance, No Action Yet Planned

Asks for continued community input to find a solution.

By QuintLyn Bowers - 2 weeks ago
Take To The Beach In Sunny Habitat, Apex Legends' New Arenas Map

Take To The Beach In Sunny Habitat, Apex Legends' New Arenas Map

Prize track every week and legendary skins.

By Jason Winter - 1 week ago
See More
Live Giveaways