Freejam, the developer of the robot build and battle game Robocraft, is on a mission for good. All week long, the company is running a “You Play, We Pay” event to raise money to help a 6 year old girl in her fight against a rare brain tumor.
The girl, named Kaleigh, has an inoperable tumor called DIPG (Diffuse Intrinsic Pontine Giloma) — something for which there is currently no known cure. Like most parents, Kaleigh’s aren’t prepared to deal with the long term financial impact of trying to fight this kind of medical problem in one of their children, so they started a fundraiser on Chuffed.org seeking £214,000 ($264461.20 US). They’ve also kicked off a Change.org petition to encourage more funding into DIPG brain tumor research.
The Robocraft craft team is offering their players an easy way to help Kaleigh’s family with their expenses — by simply playing the game. For every match players complete, Freejam will donate 4 pence (about 8 cents US) to Kaleigh’s fund. It may not seem like a lot on its surface, but if enough players play enough matches, it can add up to a lot.
If you’re not in the playing mood, but are still interested in helping out Kaleigh and her family, you can donate at the Chuffed link above. Be sure to share the link to that and the petition via Twitter or your other social networks as well.