Star Citizen Dinged By UK Advertising Regulator

Concept ship ad copy "could have been made clearer"

Jason Winter
By Jason Winter, News Editor September 9, 2021
Share:

Star Citizen

The UK's Advertising Standards Authority has issued a warning to Cloud Imperium Games after a complaint from a Star Citizen player over the wording in an offer for the game's concept ships. Eurogamer reports that a Redditor by the name of matzy filed the complaint with the ASA after receiving a marketing email in July that prompted players to purchase the Gatac Railen concept ship before it would leave the store "on Monday."

"Concept ships" in Star Citizen are ships that are in development but have not yet been added to the game -- and certainly weren't in time for the "Monday" quoted in the email. You can pay real money for them, however, with the promise from CIG that the ships will be delivered at a future time (maybe). In the meantime, purchasers do have access to a "loaner ship" that is similar to the pre-purchased concept ship.

matzy took issue with the promotion as it was worded, and the ASA agreed with him. An agency representative said that "the fact the ship was a concept product could have been made clearer" and issued an Advice Notice to CIG "to ensure that its ads include any material information and significant limitations."

As a result, more recent email blasts offering concept ships include a mention that "the vehicle is in development but is not yet ready to display in your Hangar or fly in Star Citizen." And, as expected, CIG has stated that any currently purchaseable ships will eventually be earnable in the game and are not needed to succeed in the game.

Looking at the Reddit profile of the person who lodged the complaint shows that the account was created in 2011. I expected it to be made by someone who had only been on the internet for a few months to a year, because I'm confused as to how someone who's been on Reddit for over 10 years has only recently become "fed up" with CIG's "constant lies" (their words). I remember talking with someone at a convention in 2015 about how the whole Star Citizen situation seemed to be spiraling out of control, and that even felt like a late revelation at the time.

Share:
Got a news tip? Contact us directly here!


About the Author

Jason Winter
Jason Winter, News Editor
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

Discussion (0)


You May Enjoy

Microsoft Confirms 10-Year Contract To Keep CoD On PlayStation, New Titles Releasing "Same Day" As Xbox

Microsoft Confirms 10-Year Contract To Keep CoD On PlayStation, New Titles Releasing "Same Day" As Xbox

"We're open to providing the same commitment to other platforms and making it legally enforceable by regulators in the US, UK, and European Union."

By Anthony Jones - 1 day ago
Daily Free Game Season Is Nearly Upon Us At The Epic Games Store

Daily Free Game Season Is Nearly Upon Us At The Epic Games Store

At least, that’s what the rumors are...and they’re probably right.

By QuintLyn Bowers - 1 week ago
Divine Knockout Headed To PlayStation With Free Founder's Packs For December PS+ Users

Divine Knockout Headed To PlayStation With Free Founder's Packs For December PS+ Users

It’s one of the PlayStation Plus monthly games for December.

By QuintLyn Bowers - 1 week ago
Today's Hearthstone Update Adjusts Battleground And Sets The Stage For December 6th's Icy, Lich-y Expansion

Today's Hearthstone Update Adjusts Battleground And Sets The Stage For December 6th's Icy, Lich-y Expansion

March of the Lich King is next week, but today sees other updates to prep things ahead of time.

By Michael Byrne - 1 week ago
It May Not Have The Polish Of Battlerite Yet, But Fangs' Early Access Certainly Reminds Us Of That Game

It May Not Have The Polish Of Battlerite Yet, But Fangs' Early Access Certainly Reminds Us Of That Game

MOBA fans get a new title to check out, but this one may be a faster pace than other competition.

By Michael Byrne - 6 days ago
Mad World Devs Have Posted More Videos And Images Highlighting Its New Grotesque Environments And Bosses

Mad World Devs Have Posted More Videos And Images Highlighting Its New Grotesque Environments And Bosses

While players are waiting for the next beta test, here are some new clips/images of monsters and settings.

By Anthony Jones - 6 days ago