UPDATE (7/6/2018): ArenaNet President Mike O’Brien issued a brief statement to say that “two of our employees failed to uphold our standards of communicating with players” and are “no longer with the company.” Price is clearly one of the terminated employees, and the second would appear to be Peter Fries, a member of the writing team who came to Price’s defense on Twitter and no longer mentions an affiliation with ArenaNet in his Twitter bio.

ORIGINAL STORY: Yesterday, Guild Wars 2 Game Producer Jessica Price posted a lengthy multi-Tweet chain describing the narrative process for writing the dialogue for the player character — a.k.a. The Commander — in the game. Her tweets focused on the oft-perceived bland nature of the Commander’s voice lines and how that was a necessary element of an MMORPG where everyone has a different take on how “their” character should act. It seemed like a good and insightful read.

Things got messy when GW2 fan and YouTuber Deroir responded to Price to disagree with some of her points. That elicited a pointed comeback from Price — “thanks for trying to tell me what we do internally, my dude 9_9” — and when Deroir responded, Price insinuated that his words were typical of “being a female game dev”:

Since Price’s tweet, many fans have leaped to the defense of Deroir, including another noted GW2 content creator, Inks, who tried to engage Price and was told to “get out of my fucking feed.” (Full disclosure: I am in a guild with Inks and have played with him on many occasions.)

The GW2 subreddit is, obviously, in an uproar over Price’s conduct, with several threads on the topic, some numbering in the thousands. As of this time, there is no official response from ArenaNet.

the author

Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.

8 Readers Commented

Join discussion
  1. daniel on July 11, 2018

    i still do not understand what was so offensive in that dialogue until the9_9 thing

  2. Curst on July 6, 2018

    She wasn’t the first and like won’t be the last to do something like that. At least it’s good to know that not everyone is like DICE / EA.

  3. Baddog on July 5, 2018

    She didn’t even last at the company for a year, before she was fired. She joined July 17, 2017 and was fired July 5, 2018. The SJW mindset is destroying careers. Attention ladies, men are NOT the enemy. And, you are NOT the victims of male oppression.

  4. Guza on July 5, 2018

    That was very unprofessional from her part.

  5. Time Is Money on July 5, 2018

    …aaand fired. Get woke, go broke.

  6. rickshaw on July 5, 2018

    I think a sacking is in order as your supposed to hold composure in your job station no matter what the reply is.
    Some people do not understand tweeting and most shoudln’t even tweet.
    hashtags are waste of time
    The best to approach tweets is just simply retweet them no message or answer with short comments like, great, nice, brilliant, unfair but a good comment, awesome, not bad, ok, keep smiling, and great work. those simple words are all you need to tweet any reply with.

  7. Deathloche on July 5, 2018

    Wow. This lady has some issues. I don’t see where sexism came in that discussion. Another female could’ve said the same thing he said. what would be her excuse then I wonder.

  8. AnotherGameDev on July 5, 2018

    I normally don’t approve of firing people for their thoughts outside of work (even if they are execrable) but Jessica Price, without provocation and in a professional capacity as an employee of ANet, attacked two mega-fans who one could argue are her colleagues in making GW2 one of the best MMOs out there.

    She needs to be let go. And preferably anyone involved in hiring her needs to be sanctioned as well — Her public social media demonstrates a clear pattern of overtly hostile racist & sexist behavior that should never have passed initial screening by HR.