Latest Pantheon Developer Roundtable Is An In-depth Discussion Of How Marketing Decisions Are Made

There are reasons you may not be seeing promotional content as often as you’d like.

QuintLyn Bowers
By QuintLyn Bowers, News Editor October 4, 2021
Share:

Pantheon Marketing

In the most recent Pantheon Rise of the Fallen VIP Developer Roundtable video, Community Manager Ben “Kilsin” Walters brings Producer and Director of Communications Ben “Machail” Dean and Associate Content Creator Tony “Minus” Guidi together to discuss what might be a bit of a niche topic – Community and Marketing. During the hour-long stream, the hosts discuss what goes into deciding what to show the community and when. This is one of those things that can be a bit of a mystery to players but incredibly important on Visionary Realms’ side – especially since putting out promotional content too far in advance can easily backfire when you have to go back and change things.

In addition to the frequency of communication, the video addresses types of communication. This includes things like deciding when it’s better to put out something like a trailer versus just sending a newsletter. As noted in the comments on the roundtable video, the latter is very useful to players who don’t speak English as their first language as it allows them to more easily get the information they need, rather than having to try to glean the information out of an audio discussion.

The hosts also discuss in-game community and social topics such as “forced grouping” as well as bringing different gamer types together in a single game. Of course, you can listen to the whole thing below. It is a video, but with a still picture so unless you really like the key art or prefer subtitles, listening is what you’ll be doing. Kind of perfect for while you’re doing something else, like, say, playing a game.

Share:
Got a news tip? Contact us directly here!

About the Author

QuintLyn Bowers
QuintLyn Bowers, News Editor
QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various hobby sites a little over ten years ago and has taken on various roles in the games community.

Discussion (0)


You May Enjoy

Ghostface From Scream Is Coming To Among Us In The Game’s First Film Crossover, And It'll Be Free!

Ghostface From Scream Is Coming To Among Us In The Game’s First Film Crossover, And It'll Be Free!

Okay, it’ll actually be you in a Ghostface skin, but you know you want it.

By QuintLyn Bowers - 3 days ago
Riot Games Discusses Plans For The Future, Including Employee Ownership

Riot Games Discusses Plans For The Future, Including Employee Ownership

The idea is to make employees feel truly invested in the company.

By QuintLyn Bowers - 5 days ago
Microsoft Announces Acquisition Of Activision Blizzard, Bobby Kotick Still In...For Now

Microsoft Announces Acquisition Of Activision Blizzard, Bobby Kotick Still In...For Now

The deal will cost Microsoft $68.7 billion.

By QuintLyn Bowers - 1 hour ago
Always Online Cast: LEAP, LOTRO P2W Backtracking, Riot Games, And Have You Ever Been Banned? Ep 416

Always Online Cast: LEAP, LOTRO P2W Backtracking, Riot Games, And Have You Ever Been Banned? Ep 416

Employees owning companies, P2W walk backs, dumb server merger procedures, and more on today's show!

By Michael Byrne - 3 days ago
PUBG: Battlegrounds Is Now Free-To-Play

PUBG: Battlegrounds Is Now Free-To-Play

Today's update includes new tutorial and training areas and new type of gear.

By Jason Winter - 5 days ago
Dead By Daylight Devs To Remove Leatherface Masks Following Racist Harassment

Dead By Daylight Devs To Remove Leatherface Masks Following Racist Harassment

"We will not tolerate hateful activity" and "we absolutely condemn this behaviour."

By Jason Winter - 1 week ago
See More
Live Giveaways