Latest Pantheon Developer Roundtable Is An In-depth Discussion Of How Marketing Decisions Are Made
There are reasons you may not be seeing promotional content as often as you’d like.
In the most recent Pantheon Rise of the Fallen VIP Developer Roundtable video, Community Manager Ben “Kilsin” Walters brings Producer and Director of Communications Ben “Machail” Dean and Associate Content Creator Tony “Minus” Guidi together to discuss what might be a bit of a niche topic – Community and Marketing. During the hour-long stream, the hosts discuss what goes into deciding what to show the community and when. This is one of those things that can be a bit of a mystery to players but incredibly important on Visionary Realms’ side – especially since putting out promotional content too far in advance can easily backfire when you have to go back and change things.
In addition to the frequency of communication, the video addresses types of communication. This includes things like deciding when it’s better to put out something like a trailer versus just sending a newsletter. As noted in the comments on the roundtable video, the latter is very useful to players who don’t speak English as their first language as it allows them to more easily get the information they need, rather than having to try to glean the information out of an audio discussion.
The hosts also discuss in-game community and social topics such as “forced grouping” as well as bringing different gamer types together in a single game. Of course, you can listen to the whole thing below. It is a video, but with a still picture so unless you really like the key art or prefer subtitles, listening is what you’ll be doing. Kind of perfect for while you’re doing something else, like, say, playing a game.
About the Author
QuintLyn is a long-time lover of all things video game related will happily talk about them to anyone that will listen. She began writing about games for various hobby sites a little over ten years ago and has taken on various roles in the games community.
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