SuperData: Fortnite Hit Especially Hard By Lack Of In-Game Spending
Fortnite is bringing in less money than it ever did before, but it's still more than most other free-to-play (and non-free-to-play) games out there.
That's the news from SuperData, whose latest blog post led with "Players aren't spending on Fortnite like they used to." In the report, SuperData said that in-game conversion for Fortnite has dropped from 30% and 36% on PC and console in September 2018 to 16% and 10% respectively in September 2019. No figures are given for mobile spending, but overall, 8% of players paid for additional in-game content in Fortnite.
Assuming that those terms -- "conversion" and "in-game spending" -- mean the same thing, that would mean that most games are struggling to get dollars from in-game purchases overall. According to the chart below, Fortnite is actually among the best at getting players to spend money on in-game purchases:
Apex Legends' standing at just 2% is likely worrisome for a game that started so strong but has really struggled to keep up in recent months. League of Legends is also at 2%, but that might be because it's so old that most players have already bought everything they need. As for Destiny 2, these are numbers from September, before it went free-to-play. In both cases, the low conversion rate might explain their recent moves: Destiny 2 going free-to-play and Riot announcing some new games.
You can read SuperData's complete report here.
About the Author
Jason Winter is a veteran gaming journalist, he brings a wide range of experience to MMOBomb, including two years with Beckett Media where he served as the editor of the leading gaming magazine Massive Online Gamer. He has also written professionally for several gaming websites.
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